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History
As a jet fighter squadron commander Lieutenant Colonel Albert J.
Amatuzio had ample opportunity to witness synthetic lubricants in action. These
oils are used exclusively in jet engines because of three extraordinary
performance characteristics: an ability to reduce friction and wear on engine
components, an ability to function dependably at severe temperature extremes and
an ability to withstand rigorous and
lengthy engine operation without chemical breakdown.
 Recognizing
that these same benefits would prove invaluable in cars, trucks and other
internal combustion engines, Amatuzio began an intense period of research in
1963. By 1966 his newly formulated synthetic motor oil was being used in several
vehicles, including a new 1966 Ford station wagon owned by his radar observer
and closest friend, business owner Jack Arotta.
Throughout the 60's Amatuzio continued his research and developed
commercially available synthetic oils under a variety of names. In 1970 he
incorporated his own name into a commercially sold product called AMMOIL. In
1971 this product name was changed to AMZOIL and it continued to be sold
commercially. While Amatuzio had developed and sold synthetic motor oils since
the early to mid-sixties, it was 1972 that represented the true milestone. It
was then that AMZOIL became the first synthetic motor oil in the world to meet
American Petroleum Institute service requirements. Over the years Albert J.
Amatuzio and AMSOIL have been acknowledged throughout the industry and by
numerous industry publications as the developer of the first synthetic motor oil
for automotive engines.
AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his
commitment to high quality and his belief that consumers would respond to a
superior product. The company has remained true to these ideals; its history is
a checklist of revolutionary products that have withstood the tests of time. As
the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its
Commitment to Excellence as a historical responsibility, and A.J.
Amatuzio’s energy and vision continue to drive the company forward.
...inspired by aerospace technology
Al Amatuzio's induction to the
Lubricants World Hall of Fame is the ultimate tribute to the
man who started it all. He is firmly established among the giants who have
shaped the industry. Al Amatuzio's desire for technical innovation, his
commitment to higher quality and his belief that consumers respond to superior
products remain the core of the AMSOIL philosophy.
Products
AMSOIL formulates a wide selection of synthetic lubricating oils
for all types of engine and gear applications, including those for
specialized vehicles and severe operating conditions. In addition, AMSOIL has
developed sophisticated fuel additives, filtration systems and other companion
products that supplement and extend lubricant performance. All are distributed
through a worldwide network of independent Dealers. This complete line of
quality products is recognized by countless private motorists, fleet managers
and industrial administrators as the best and most cost-effective choice for
increasing engine performance, reducing maintenance and prolonging vehicle and
equipment life. ...making history with
synthetics
Facilities
 The
AMSOIL corporate headquarters, manufacturing plant, and main distribution center
are located in Superior, Wisconsin, with several regional warehouses
strategically located throughout North America and overseas. These facilities
cover a total of nearly 700,000 square feet.
The state-of-the-art lubricant production plant contains materials blending
and bulk storage facilities, as well as highspeed bottling lines and packaging
equipment. The main warehouse serves as the hub of a global distribution
network; bottles, cases, drums and totes bearing the AMSOIL label are shipped
worldwide. Capacity is geared to meet projected market demands decades away.
 The
AMSOIL administrative functions are centrally located and outfitted with the
latest in communications and information processing equipment. The entire
complex is staffed by a cooperative, knowledgeable and well-disciplined team of
approximately 300 employees.
...geared for the 21st century
AMSOIL Today
Under the
leadership of President Albert J. Amatuzio, along with Executive Vice President
and COO Alan Amatuzio and Executive Vice President and General Manager Dean
Alexander, AMSOIL remains the leader in synthetic lubrication technology.
Albert
J. Amatuzio
President and CEO
Alan Amatuzio
Executive Vice President and COO
Dean Alexander
Executive
Vice President and General Manager
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